The Community Continues

From demo nights to mountain peaks, the spirit of connection endures

A New Peak: It's In The Air

When the pandemic ended SF New Tech's indoor gatherings, the community found a new way to connect— on the trails.

It's In The Air hiking community group photo on a Bay Area trail

Trading Stories on the Trail

It's In The Air was born as a hiking club for geeks— an exclusive, curated community of inspired and passionate people who build things in tech, media, finance, business, social good, and the arts who get outside to discover new ideas and meet new people while reaching new peaks.

The spirit of SF New Tech—serendipitous connections, honest conversations, and community-first values—found new life on trails across the Bay Area. From San Francisco's Land's End to Marin's Ring Mountain, from Sausalito's coastal paths to Santa Cruz's redwood groves, the community continued to gather.

Smart Hikes: AI-Powered Serendipity

Building on the SF New Tech tradition of meaningful connections, Smart Hikes emerged— an AI-powered hiker matching system that creates serendipitous connections with other hikers who share your interests and goals.

Just as SF New Tech brought together founders, investors, and builders in demo nights, Smart Hikes ensures you meet the right people on the trail—turning a simple hike into an opportunity for collaboration, inspiration, and friendship.

Visit itsintheair.world

Recent Hikes

📆 1.21

Land's End - SF

📆 12.16

Rodeo Beach Loop

📆 11.11

Tam Loop

📆 10.01

Kirby Cove

📆 09.10

Angel Island

📆 07.23

Sausalito Super Loop

📆 06.24

Ring Mt. Tiburon

📆 06.11

Coastal Santa Cruz

📆 06.04

Walnut Creek

📆 05.21

Sausalito Coast

📆 04.23

Mill Valley: Rise Up!

The community continues to grow—from demo nights to mountain peaks, the spirit of connection endures.

The Future

The SF New Tech community remains active through It's In The Air hiking events and ongoing connections. While there are no scheduled demo nights for 2025, the possibility of future events in 2026 or beyond remains open.

Interested in bringing back SF New Tech or collaborating on community events?

Get in Touch