SF New Tech Grew Up

Here's where it went.

The lessons from a decade of grassroots demos evolved into a disciplined framework for frontier tech companies.

The Evolution

For over a decade, SF New Tech was the place where founders learned a crucial lesson: your community is your go-to-market strategy.

Companies like Twilio, Eventbrite, and hundreds of others didn't just demo their products—they built relationships, earned trust, and turned early believers into evangelists.

That scrappy, community-first ethos is now the foundation of The Higher Tide, a consulting practice dedicated to helping frontier tech companies build authentic, sustainable growth through community-led strategies.

Mission & Philosophy

Mission

To help frontier tech companies build lasting relationships with their communities—turning early adopters into advocates, and advocates into a sustainable growth engine.

Philosophy

Community isn't a marketing tactic—it's a strategic asset. When done right, it compounds over time, creating network effects that can't be replicated through traditional channels.

Services

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Community-Led GTM

Strategic frameworks for building and activating communities as your primary growth channel, from first principles to execution.

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Community Audits

Diagnostic assessments of your existing community efforts—what's working, what's not, and where the biggest opportunities lie.

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Founder Advisory

One-on-one guidance for founders navigating the transition from product-market fit to community-powered growth.

Core Principles

Authenticity Over Scale

A thousand true believers are worth more than a million passive followers.

Trust Takes Time

Community can't be rushed. It compounds like interest—slowly at first, then exponentially.

Give Before You Ask

The best community strategies start with genuine value creation, not extraction.

Measurement Matters

Community impact can and should be quantified—from engagement to revenue influence.

Ready to Build Your Community?

Learn how The Higher Tide can help you turn community into your competitive advantage

Visit The Higher Tide